Brief
The palliative-medicine practice of Dr. med. Matthias Thöns in Witten already had a website that had aged. The goal was a presence that builds trust, conveys a sensitive and advice-heavy subject clearly and with dignity, and gets found reliably on Google.
Approach
A complete redesign and relaunch: bespoke design instead of a template, an easy-to-maintain CMS the practice uses to update news and publications itself, and technical SEO from the ground up, with a clean structure and structured data.
Result
Live since June 2026. The practice maintains its own content and is visible on Google for its core topics.
From 8 June to 3 September 2026, Google Search Console recorded 28,206 appearances of the website in Google search results (impressions). Its visibility is looked after on an ongoing basis.