From question to impact.
Four disciplines, working together. I think, design and build everything myself, so it all fits together in the end, and no one passes the buck.
Consulting & Strategy
Clarity first, so everything else falls into place.
Together we work out what you stand for and who you want to reach. That becomes a clear line every decision can be measured against, from the message down to the detail. The result: a presence that carries your goal, not just one that looks good.
- Positioning & brand core
- Target audiences & key messages
- Competitor & market analysis
- Content & communications strategy
Design
Hierarchy, rhythm, character.
Design means finding the right language for you: calm and reduced, or bold and expressive. I use typography, space and colour with intent, so every decision carries your message. A form that fits you, not a trend.
- Art direction & visual identity
- Design system: typography, colour, grid
- UI design for every page & state
- Interactive prototype & visual language
Development & Craft
Built clean, shipped fast.
Pixel-accurate implementation in modern, maintainable code. Fast load times, clean structure, no page-builder compromises. What I design, I build myself, so both sides fit together in the end, and you can maintain the site on your own.
- Responsive frontend, pixel-accurate
- Editorial system / CMS to maintain yourself
- Performance & Core Web Vitals
- Accessibility & privacy by design
SEO & Impact
To the SEO page →So you get found.
A beautiful site nobody finds is wasted. I build visibility in from the start: technically clean, relevant in content, measurable. Until visitors turn into enquiries, and I keep supporting you afterwards instead of leaving you on your own.
- Technical SEO & clean structure
- Keyword & content concept
- On-page optimisation & structured data
- Analytics, measurement & ongoing support
Three ways to get started.
A focused page that does exactly one thing right. Ideal for a launch, a campaign or a clear positioning.
The complete presence: strategy, design system, every page, editorial content and SEO. The most common path.
Applications, portals, networks. Bespoke features, ongoing development, managed as a genuine partnership.
No page builder, no hidden costs. You get a clear roadmap upfront, with scope, timeline and fixed price.
A fair price for your project.
It depends on your project: you won't find off-the-shelf pricing here, because no two projects are alike. I calculate the one-time build individually and you get a written fixed-price offer up front, no hourly-rate surprises. For ongoing care afterwards, there are two paths, depending on scope and how much care you need.
What a month looks like
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I look at what people searched for.
Every week the numbers come in automatically: which search terms lead to your practice and which ones just miss. That tells me which area is up this month.
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I build this month's step forward.
A finished piece of work, not a nibble. For example a new page on one of your focus areas, an FAQ section that Google understands, or your Google Business Profile rebuilt from the ground up.
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It goes live and gets submitted.
New pages are linked internally and submitted to Google. Alongside that runs everything that is never finished: loading times, technology, availability, mandatory legal details kept in view.
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You get the proof.
At the end of the month, a report in plain language: what was done, what the numbers say, what I recommend next. Every change with a date and a reference number, verifiable.
In between: Something urgent? A broken form, a wrong text, a slow page. I take care of that right away, not next month.
From a real monthly report
Nine chapters, seven pages. Every month.
- In three sentences
- What I did this month
- What the numbers show
- Where your pages stand in search
- AI answer services
- What this means for the timeline
- Outlook and recommendation
- Sources and data basis
- Method and open points
Three lines from one July, abridged:
9 findability improvements went live, each with a date and a reference number.
The 6 practice photos now load 62 to 87 percent less data on phones, with the look unchanged.
One reference pointed in 12 places to an outdated address with an expired security certificate. Repaired.
Visibility Care
No month is like the last. What comes next we decide together beforehand, based on what helps your practice most right now.
More than one step a month? Then it becomes a Practice Partnership, with ongoing content, campaigns and close, personal coordination. Custom offer, we discuss that in person.
The Visibility Care line is exempt from VAT (small business exemption under § 19 of the German VAT Act), has a minimum term of 3 months and can then be cancelled monthly. We discuss the Practice Partnership individually in a personal conversation.
The simplest way: your email is enough.
Leave me your email. I get back to you personally within one business day, no strings attached and without a form detour.